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In the own and brand name sector, we offer complete ranges of the highest quality with maximum added value or ranges for hard discounters with emphasis on the high-turnover varieties.
WHAT ARE BRANDED PRODUCTS?
Branded products include all products sold under a retailer’s trade name. This trade name may involve the retailer’s own name or a name exclusively created by this retailer. In some cases, the retailer may be part of a wholesaler group that owns the brands, which are only available to the members of this group.
WHAT ARE THE ADVANTAGES OF BRAND NAMES?
Brand names offer consumers the choice and possibility of being able to regularly purchase high quality foodstuffs and non-food products at more favourable prices in comparison to those of the factory brands without having to wait for special offers. Branded products contain identical or better ingredients in comparison to those of factory brands and since the retailer’s name or logo appears on the packaging, the consumer can be sure that the product fulfils the retailer’s quality standards and specifications.
Source: PLMA International
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